Design History Folded Leaflet
The Course Assignment 03 was the fourth obligatory assignment of the 2nd-year of Graphic Design. This assignment was completed through the timeframe of 3 weeks, with additional learning tasks within the subject during the same time. The task consisted of designing a folding leaflet with information about graphic design history of 5 different movements between 1950s to 2000s.
We were asked to work strategically through a pre-set process in order to develop a suitable design for the leaflet. The task would be completed when also showcasing the folded leaflet in a real version as well as a stretched version. We were allowed to look away from budget as there was no mention of this in the task.
Creative Methods
1. Research: Company, branche, local community, target audience, competition Finding inspiration: (Behance, Pinterest, Google similar projects)
2. Clarify Strategy: Using data from research, choosing a direction. Make decisions based on this.
3. Design: Idea development, use ideas from research, sketching, develop leaflet fold structure, decide visual elements.
4. Create Touchpoints: Scope project, information, historical designers. Leaflet fold.
5. Analyze result: Leaflet front and back design, folding pages, design style, typography.
Target Audience
INSIGHTS:
– All are interested in graphic design.
– There are both genders and different age groups. (Young and older)
– They want information about graphic design history and impactful designers.
– Interested in finding inspiration and grow as designers.
– Want to adapt good routines on how to communicate visually and find examples and information about this.
ACTIONS:
– Be able to use the leaflet to find information.
– Quick access to design history movements and the characteristics in them.
– Look in to which designers were relevant in what movements.
– Find out which events were occuring at the time of the movements.
– Get inspiration for design and thought processes behind it.