Product Advertising Design
The Course Assignment 04 was the fifth obligatory assignment of the 2nd-year of Graphic Design. This assignment was completed through the timeframe of 2 weeks, with additional learning tasks within the subject during the same time. The task consisted of designing a A2 Poster including photograph of pedestrian street at night, a product photographed in studio, Logo of street or product, text to advertise street or product.
We were asked to work strategically through a pre-set process in order to develop a suitable design for the leaflet. The task would focus on the usage of my camera in a creative way with different lighting situations, and in the end fit the product together with text, logo and background. We were allowed to look away from budget as there was no mention of this in the task.
Two weeks procedure
1. Research
Local community, Target audience, Low-Light photography, Advertisment Finding inspiration: (Behance, Pinterest, Google similar projects)
2. Clarify Strategy
Using data from research, choosing a direction. Make decisions based on this.
3. Design
Idea development, use ideas from research, sketching, take photographs, consider layout, composition, color use, typography.
4. Create Touchpoints
Find connection between idea and street photo + product photo. Develop design further and finalize.
5. Analyze result
A2 Poster design, ask for feedback from teacher and friend, mockup example.
Pedestrian Street
Product Photography
Target Audience
INSIGHTS:
– All are interested dating and potentially finding a partner.
– There are both genders and similar age group.
– They want encouragement to go out and date, feel confident and dress nicely.
– Interested in nightlife and what it has to offer. Need to feel attractive when doing this.
– Want to socialize, talk, intimacy, affection, attention, company.
– Want a family.
ACTIONS:
– Be able to find something inspiring the “Gågaten”. Ex a watch (product) to get confident.
– Open for a change in seasons where the low lights and shadows arrive with the darkness.
– Be encouraged to date again after not doing so during covid-19 pandemic.
– Find inspiration for shopping, change of clothing style, new approach to life.
– Get hope for a better future with a potential partner.